Communication is the ability to know when to deliver the right information at the right time. Effective communication is the difference between get to this spot on your own and being given a map. There are things that need to be repeated over and over, there are things that might come off as enabling, and there are things that just need that at the right time feel. When you communicate it is important to know what is coming up next week, but also next month, and 3 months from now. The better you are at letting people know at the right time the more effective communication will be.
For example, sending an email on Friday at 10:00 pm about a new assignment spot, is probably not a good idea. Giving people their new assignment spot, when they already had an assignment 5 minutes before they need to be there is a good idea. They probably would have forgotten otherwise. They were already coming, they are just shifting their position.
I have talked to many and seen many leaders do the “I put it out there…” and nothing was communicated because timing and delivery method was not thought through. Try to be deliberate in message, when, and how. Not claiming to be perfect here and there are many methods I need to improve in, but I think I am starting to see the power in timing, method, medium, and message.